Is Built Bar Halal?

The Ingredient Breakdown

As a food scientist, I analyze ingredient labels to understand not just what is in a product, but where those ingredients come from. For the Built Bar, the verdict comes down to a single, controversial ingredient: gelatin.

Gelatin is a protein obtained by boiling skin, tendons, ligaments, and/or bones with water. It is usually obtained from cows or pigs. In the context of Halal dietary laws, gelatin is permissible only if it is derived from animals that were slaughtered in accordance with Islamic law. If the gelatin is derived from pork, it is strictly forbidden (Haram). If it is derived from beef that was not slaughtered Halal, it is also considered Haram. The ingredient list for Built Bar simply states "gelatin" without specifying the source. In the food industry, when the source is not specified, it is impossible to guarantee it is Halal compliant.

Beyond the gelatin, the whey protein isolate and partially hydrolyzed whey protein isolate are derived from milk. While dairy is generally Halal, these ingredients are processed using enzymes. If the enzymes are derived from non-Halal sources, it could be an issue, though the gelatin is the much more significant and immediate concern. The product also contains soy lecithin and nonfat dry milk, both of which are plant and dairy-derived and are not typically Halal concerns on their own.

Nutritional Value

Setting aside the Halal discussion, Built Bar positions itself as a high-protein, lower-sugar option. A typical bar contains around 180 calories, with the majority coming from its 17 grams of protein. This is an excellent protein-to-calorie ratio for those looking to build muscle or stay satiated.

The bar uses erythritol and maltodextrin as sweeteners and bulking agents. This allows the brand to market the product as having low sugar (often just 3-4 grams of sugar alcohol). However, the use of digestion resistant maltodextrin is a form of soluble fiber, which can cause digestive upset in sensitive individuals if consumed in large quantities. Overall, from a purely nutritional standpoint, it is a convenient protein source, but the sugar alcohol content means it should be consumed in moderation.