Is Kellogg'S Treats Squares Original 2.13Oz Gluten Free?
No, Kellogg's Treats Squares Original 2.13Oz are not gluten-free. While they do not contain wheat flour, the presence of malt flavoring—a derivative of barley—makes them unsafe for anyone with celiac disease or gluten sensitivity. Additionally, these treats contain milk and soy, making them unsuitable for those with multiple food allergies.
The Ingredient Breakdown
As a food scientist, I look beyond the marketing claims and dive straight into the formulation. When analyzing the ingredient list for Kellogg's Treats Squares Original, the verdict regarding gluten safety becomes clear almost immediately. The product relies on a base of toasted rice cereal. On the surface, rice is naturally gluten-free. However, the danger lies in the processing and the specific additives used to create that nostalgic cereal taste.
The primary culprit here is malt flavor. In the food industry, 'malt' almost exclusively refers to flavoring derived from barley. Barley is one of the three primary gluten-containing grains (along with wheat and rye). Even if the barley is processed into a flavor extract, it retains the gluten proteins that trigger autoimmune reactions in celiac patients. Therefore, despite the absence of wheat, the inclusion of malt flavor automatically disqualifies this product from a gluten-free diet.
Beyond the gluten issue, there are other ingredients of note. The product contains gelatin and natural and artificial flavors (contains milk), confirming it is not vegetarian or vegan. It also utilizes soy lecithin as an emulsifier. For those with allergies, the cross-contamination risks in a facility that handles wheat, though not explicitly stated on the snippet, are always a consideration, but the intentional inclusion of malt is the definitive factor here.
Nutritional Value
From a nutritional standpoint, Kellogg's Treats Squares Original 2.13Oz are best classified as a 'sometimes' food rather than a dietary staple. The ingredient list is dominated by sweeteners, specifically corn syrup, fructose, and sugar. This high concentration of simple sugars contributes to a rapid spike in blood glucose levels, followed by a crash, which is not ideal for sustained energy.
The product also contains vegetable oil (soybean and palm oil). While convenient for texture and shelf-stability, these oils are calorie-dense and provide little nutritional value in terms of vitamins or fiber. The presence of TBHQ and BHT indicates the use of synthetic preservatives to maintain freshness, a common practice in processed snacks but one that some consumers prefer to avoid.
If you are strictly counting calories, a 2.13oz package is relatively small, but the sugar content likely makes up a significant percentage of the daily recommended value. It fits into a diet only as an occasional treat, not as a meal replacement or a health snack.
Frequently Asked Questions
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Kellogg'S Treats Squares Original 2.13Oz
Gluten Free Analysis
We recommend searching for certified Gluten Free alternatives.
Pro Tip
Always double-check the label. Manufacturers change ingredients frequently without notice!




