Is Moments Keto?

The Ingredient Breakdown

To understand why Moments don't fit a low-carb lifestyle, we need to look at the specific ingredients used to make them. The primary issue lies in the first few items on the label, which make up the bulk of the biscuit.

The first and most concerning ingredient is Enriched wheat flour. This is essentially refined white flour, which is pure starch. On keto, the goal is to limit net carbs to under 20-30 grams per day. A single serving of Moments contains a significant portion of that limit, coming almost entirely from this wheat flour.

Next, we have sugar and invert sugar. These are added sweeteners that spike blood glucose levels. Keto relies on keeping insulin low, and consuming added sugars is the quickest way to break that metabolic state. Additionally, the product contains corn starch and modified starch. Corn is a grain that is strictly prohibited on the keto diet due to its high starch content.

Finally, while the fat sources like margarine and palm oil shortening provide fat, they are paired with the high carbs, making the overall macronutrient ratio unsuitable for ketosis. The presence of glucose and whey further adds to the total carbohydrate count.

Nutritional Value

From a nutritional standpoint, Moments are a calorie-dense snack with a poor macronutrient ratio for fat loss. A standard serving likely contains between 20 to 30 grams of carbohydrates, which is essentially the entire daily allowance for a strict keto dieter. Even if the fat content seems moderate, the net carbs are far too high.

The sugar content is the other major red flag. High sugar intake leads to energy crashes and cravings, which is exactly what keto aims to eliminate. While the label mentions a 'negligible amount of trans fats,' the combination of refined flour and sugar makes this a highly processed food that offers little nutritional value in terms of vitamins or minerals that aren't synthetic additives.