Does Prime Bar contain dairy or gluten?

No, Prime Bar is gluten-free and dairy-free. It uses beef protein isolate and collagen instead of whey or casein, and it contains no wheat ingredients.

Is Prime Bar good for weight loss?

Yes, the high fat and protein content promotes satiety, reducing the urge to snack later. With only 1g of net carbs, it supports fat-burning without spiking insulin.

Where can I buy Prime Bar?

Prime Bar is available directly from the Equip Foods website, on Amazon, and at select health-focused retailers.

Is Prime Bar safe for kids?

Yes, it is generally safe for kids. It contains no caffeine and low sugar, making it a healthier alternative to candy bars, though parents should monitor portion sizes due to the protein density.

Is Prime Bar Keto?

Yes, the Prime Bar is keto-friendly. With only 1g of net carbs and a fat-forward profile, it fits the strict macronutrient requirements of a ketogenic diet. This analysis explores why its unique beef-based protein blend and lack of hidden sugars make it a safe choice for ketosis.

The Ingredient Breakdown

When evaluating a bar for ketosis, we look for hidden sugars and inflammatory oils. The Prime Bar takes a different approach than standard protein bars by avoiding whey and plant proteins in favor of a meat-based profile.

The core of the bar is the EQUIP GRASS FED PROTEIN BLEND. This consists of Beef Protein Isolate, Collagen Peptides, and Bovine Colostrum. Unlike whey protein, which can sometimes spike insulin, beef protein isolate is extremely low in carbohydrates and lactose, making it ideal for maintaining a ketogenic state. Collagen adds functional benefits for joints and skin without impacting blood sugar.

For sweetness and texture, the bar relies on DATES. In most bars, dates would be a red flag for keto due to high fructose content. However, the Prime Bar uses a minimal amount. Because the bar is small and the other ingredients are low-carb, the sugar contribution from dates is negligible, resulting in that 1g net carb count.

The fat sources are pure and high-quality. GRASS-FED BEEF TALLOW and COCOA BUTTER provide the necessary fuel for the keto diet. Beef tallow is a stable saturated fat that doesn't oxidize easily under heat, unlike seed oils (soybean, canola). Cocoa butter provides a rich mouthfeel without the need for dairy milk solids.

Finally, the flavor comes from UNSWETENED CHOCOLATE, COCOA POWDER, and COCOA NIBS. These ingredients provide antioxidants and deep flavor without adding sugar. The inclusion of HO (likely High Oleic sunflower or safflower oil) is present, but in a beef tallow-based bar, it serves mostly as a processing aid rather than the primary fat source.

Nutritional Value

The nutritional profile of the Prime Bar is designed specifically for low-carb dieters. A standard serving contains approximately 110-130 calories, with the vast majority coming from fat and protein.

The most critical metric for keto is Net Carbs. Prime Bar lists 1g of net carbs per serving (Total Carbs minus Fiber). This is exceptionally low and well within the daily limit of 20-50g required to stay in ketosis. Even if you eat two bars, you are only consuming 2g of net carbs, leaving ample room for vegetables and other foods throughout the day.

Regarding sugar, the bar contains roughly 2g of sugar. This is significantly lower than competitors like RXBAR or CLIF Bars, which can contain 12g to 20g of sugar. The low sugar content prevents insulin spikes, which is the primary mechanism of the ketogenic diet.

With roughly 8g to 10g of protein, the bar offers a moderate protein intake. This is a positive feature because 'dirty keto' often warns against excessive protein (gluconeogenesis). Prime Bar strikes a balance, providing enough protein for satiety without overloading your system, allowing fat to remain the primary energy source.