Is PROTEIN CHOC Vegan?

The Ingredient Breakdown

When analyzing the label of PROTEIN CHOC, the verdict becomes immediately clear. The first two ingredients listed are reduced fat milk and milk solids. These are the foundational components of the bar, providing the bulk of its texture and protein content. Since milk is an animal byproduct, its presence automatically disqualifies the product from being vegan.

While cocoa powder is naturally plant-based, the natural flavour category can sometimes be ambiguous. However, in the context of a milk-based product, these flavors are usually designed to complement the dairy profile rather than replace it. Additionally, the product uses carrageenan (vegetable gum). While carrageenan is derived from seaweed and is technically vegan, it is often used in dairy products to stabilize texture and prevent separation. It is a common additive in milk shakes and non-dairy alternatives alike, but here it serves to bind the milk solids together.

Finally, the sweeteners 950 (Acesulfame K) and 955 (Sucralose) are synthetic sugar substitutes. They are lab-created and contain no animal products, so they pass the vegan test. However, they do not change the fact that the base of this bar is dairy.

Nutritional Value

PROTEIN CHOC is marketed as a high-protein snack, and the inclusion of milk solids certainly packs a punch in that regard. However, consumers should be mindful of the calorie density relative to the serving size. Because the base is dairy, it naturally contains saturated fats found in milk products.

The use of artificial sweeteners like Acesulfame K and Sucralose keeps the sugar content lower than it would be if cane sugar were used, which may appeal to those monitoring their glycemic intake. However, for those seeking 'clean' nutrition, the reliance on artificial sweeteners and gums is a consideration. It fits well within a standard high-protein diet, but it is not a 'whole food' option.