Is Protein Power Mix Vegan?

The Ingredient Breakdown

As a food scientist, I look beyond the marketing claims and straight at the label. The Protein Power Mix presents a classic case of hidden non-vegan ingredients. While the core components like Roasted Salted Chickpeas and Fire Roasted Pumpkin Seeds are inherently plant-based, the formulation includes ingredients that disqualify it from a vegan diet.

The primary offender is Milk. It is explicitly listed in the allergen warning: "CONTAINS SOY. MAY CONTAIN SHELL OR SHELL FRAGMENTS. (Chickpea, Edamame, Pumpkin Seeds)... PRODUCED ON SHARED EQUIPMENT THAT ALSO PROCESSES PEANUTS, TREE NUTS, SOY, MILK, EGGS AND WHEAT." Even if milk isn't a primary ingredient, its presence on shared lines creates cross-contamination, which strict vegans avoid. Additionally, the Cranberries are sweetened with sugar and citric acid. While sugar itself is plant-based, strict vegans often avoid refined white sugar because it is sometimes processed using bone char (animal bone). While this is a technicality, the presence of Milk is the definitive dealbreaker here.

Nutritional Value

From a nutritional standpoint, this mix is designed for energy and satiety. It is high in fat and calories, largely due to the oils used for roasting (Canola, Sunflower, Soybean) and the natural fats in seeds and beans. The label indicates a 20% Daily Value for certain nutrients, suggesting it is a calorie-dense snack. The added sugar in the cranberries contributes to the overall carbohydrate count. While it provides plant-based protein, the high sodium content (from added salt) and the inclusion of processed oils mean it should be consumed in moderation. It fits well into a high-protein, low-carb diet, but the calorie density requires portion control for weight management.