Is Simple Mills, Sweet Thins Chocolate Brownie Keto?

The Ingredient Breakdown

As a food scientist, I look at the functional role of every ingredient in the package. While Simple Mills is known for cleaner labels, the Seed & Nut Flour Blend in this specific product is the first red flag for keto dieters. It contains Watermelon Seed Flour. While innovative, this flour is higher in carbohydrates compared to almond or coconut flour, which are the gold standards for keto baking.

The second major issue is the starch content. The recipe includes Tapioca Starch and Arrowroot. Both are pure starches derived from roots. In the food industry, we use these to create a crisp texture, but biologically, they act almost identically to sugar. They digest rapidly, causing a sharp rise in blood glucose and insulin, which is the exact opposite of what you want on keto.

Finally, we have the sweeteners. The product uses Organic Coconut Sugar. While often marketed as a healthier alternative to white sugar, coconut sugar has a glycemic index of around 54 (compared to white sugar's 60). It is still a sugar. On a keto diet, you generally aim for zero grams of sugar or to use non-glycemic sweeteners like erythritol or monk fruit. Consuming coconut sugar will knock you out of ketosis just as effectively as cane sugar.

Nutritional Value

Looking at the nutritional profile, the numbers simply don't add up for a ketogenic lifestyle. A serving of these thins contains roughly 15 grams of total carbohydrates. Because the net carb calculation (Total Carbs minus Fiber) still leaves you with a significant amount of digestible carbs, eating a single serving could consume nearly your entire carb allowance for the day (usually 20-30g).

Furthermore, while the fats come from Cocoa Butter and the nut blend, the ratio is skewed. Keto requires high fat and very low carb. Here, the carb-to-fat ratio is too high to trigger ketosis effectively. If you are tracking macros, this product would be very difficult to fit into your daily budget without sacrificing other essential meals.