Does That’s It contain dairy or gluten?

No. That's It bars are certified Gluten-Free and are free from the top 12 allergens, including dairy and gluten.

Is That’s It good for weight loss?

They are low in calories (approx. 100 per bar), but the high sugar content can spike insulin. They are better as a pre-workout snack than a diet staple.

Where can I buy That’s It?

You can find them at major retailers like Target and Whole Foods, as well as online via Amazon and the official website.

Is That’s It safe for kids?

Yes, they are excellent for kids as they are allergen-free and have no added sugar or caffeine. However, monitor intake due to the sugar content.

Is That’s It Vegan?

The short answer is **MAYBE**. That’s It fruit bars are made with 100% real fruit, meaning they contain no animal products like dairy, eggs, or honey. However, strict vegans often flag these bars due to their high sugar content and the way the fruit is processed. Let's dive into the ingredients and nutritional profile to see if these bars belong in your vegan pantry.

The Ingredient Breakdown

When you look at the label of a That’s It bar, the simplicity is striking. For most flavors, the ingredient list is just one or two items long. For example, the Apple bar contains nothing but organic apples. The Apple + Mango bar contains only organic apples and organic mangoes. From a strictly ingredient-based perspective, these are undeniably vegan. There are no animal-derived additives, preservatives, or flavorings.

The controversy surrounding the "vegan" label for this product stems from nutritional philosophy rather than ingredient lists. The bars are essentially dehydrated fruit purees. This process concentrates the natural sugars found in the fruit. While the sugar is natural, some vegans avoid high-sugar processed foods to maintain optimal health. Additionally, the manufacturing process involves cooking the fruit puree, which some raw vegans would reject. However, for the vast majority of vegans looking for a convenient, plant-based snack, That’s It passes the test.

🚫 Culprit Ingredients:

sugar

Nutritional Value

That’s It bars are marketed as a low-calorie, low-fat snack. A standard bar contains roughly 100 calories and 0 grams of fat, making them an excellent option for those on a calorie deficit or following a low-fat diet. They are also free of added sugars, relying entirely on the fruit's natural sweetness.

However, the sugar content is where things get tricky. A single bar can contain between 13g and 16g of sugar. While this is 'natural' sugar, your body metabolizes it similarly to added sugar. For context, the American Heart Association recommends limiting daily added sugar intake to 25g for women and 36g for men. Eating two of these bars could put you near or over that limit. They are a great alternative to candy, but they should be eaten in moderation, especially if you are monitoring your glycemic index.