Is Flax Plus Vegan?
The short answer is: **Maybe**. Flax Plus appears vegan on the surface, as it contains no obvious animal products like milk, eggs, or honey. However, upon closer inspection of the ingredients, there is one specific component that strict vegans may want to avoid. Let's break down the label to see why this popular breakfast cereal sits in a gray area.
The Ingredient Breakdown
When evaluating a product like Flax Plus, we have to look past the marketing and straight at the chemistry. The ingredient list is surprisingly clean, but there is a nuance here that matters to the ethical vegan community.
The base of the product is Whole wheat flour and Water, which are unequivocally plant-based. The inclusion of Flax seed, Oat bran, and Wheat bran provides excellent fiber and omega-3s, all derived from plants. Even the leavening agents—sodium acid pyrophosphate and sodium bicarbonate—are mineral-based and safe for a vegan diet.
The primary flag in this formula is Cane sugar. This is a common issue in the food industry. Not all sugar is vegan. In the United States, many refined cane sugars are processed using bone char—charred animal bones—to filter and whiten the sugar. Unless the manufacturer specifically states that their sugar is organic, unrefined, or explicitly vegan, it is often considered a 'gray area' ingredient. Because Flax Plus does not specify the source of its sugar, it cannot be guaranteed 100% vegan.
Finally, we have Soy oil and Soy lecithin. While soy is a common allergen, it is a plant-derived ingredient and perfectly vegan. There are no hidden animal-based emulsifiers here.
Nutritional Value
From a nutritional standpoint, Flax Plus is a solid choice for those looking to add fiber to their diet. The combination of flax seed and oat bran offers a significant boost in soluble and insoluble fiber, which aids in digestion and heart health.
Regarding the vegan question, the cane sugar content is relatively low compared to many other breakfast cereals, but it still contributes to the overall sugar count. If you are strictly vegan for health reasons, the small amount of sugar likely won't break your diet limits. However, if your veganism is based on ethical concerns regarding animal exploitation, the sugar is the dealbreaker.
In terms of calories and fat, the soy oil adds a moderate amount of fat, but it is primarily unsaturated, which is considered heart-healthy. The product fits well within standard dietary limits for a breakfast meal, provided you watch your portion sizes.
Frequently Asked Questions
Does Flax Plus contain dairy or gluten?
Is Flax Plus good for weight loss?
Where can I buy Flax Plus?
Is Flax Plus safe for kids?

Flax Plus
Vegan Analysis
We recommend searching for certified Vegan alternatives.
Pro Tip
Always double-check the label. Manufacturers change ingredients frequently without notice!




