Is Organic MacroBar Double Chocolate + Peanut Butter Chips Keto?

The Ingredient Breakdown

To understand why this bar fails the keto test, we need to look at the structural composition. The primary binder and sweetener in this bar is organic brown rice syrup. This is a concentrated sweetener composed largely of glucose and maltose. Unlike sugar alcohols or fiber, these simple sugars digest rapidly and will cause an immediate spike in blood glucose and insulin, the exact hormonal response the keto diet aims to avoid.

Next, we must look at the flour and grain content. The bar utilizes organic oat flour and organic puffed brown rice. Oats, while healthy in a standard diet, are a grain product consisting almost entirely of starch. Even though the bar contains a protein blend, the volume of these grain-based fillers pushes the total carbohydrate count well above the 5g net carb limit usually required for a keto meal.

Finally, the organic peanut butter chips and organic coconut sugar contribute to the sugar load. While coconut sugar has a slightly lower glycemic index than table sugar, it is still a high-carbohydrate sweetener. In a keto context, the source of the sugar matters less than the total net carb count, and this bar is simply too high in both.

Nutritional Value

From a macronutrient perspective, this bar is designed for endurance, not fat adaptation. A standard serving contains roughly 12 to 14 grams of sugar and upwards of 25 grams of total carbohydrates. With only about 4 to 5 grams of dietary fiber (depending on the specific batch), the net carb count lands somewhere around 20 grams per bar.

For a standard ketogenic diet, which typically restricts net carbs to 20–50 grams per day, consuming a single bar that utilizes 20 grams of that allowance is nutritionally inefficient. It leaves very little room for vegetables or other meals. While the bar does offer a decent amount of protein (around 10g) and healthy fats from peanut butter and cocoa butter, the high glycemic load from the rice syrup and coconut sugar makes it incompatible with maintaining a state of nutritional ketosis.