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Pure Protein
Pure Protein

Pure protein bar

Pure protein bar nutrition label, ingredients and packaging

Not Vegan

Contains 'milk'

Health ScorePoor
15/100

Banned in EU

Contains Red 40.

Calories
400
Sugar
16g
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Family & Pet Safety

🚫

Not Dog Safe 🐶❌

⚠️ LAXATIVE: Severe diarrhea/gas.
Ref: PetMD
⚠️ SODIUM ION POISONING: Vomiting, seizures (in high doses).
Ref: Merck Vet
🤰

Pregnancy Safe? 🤰✅

Safe for consumption.

👶

Limit for Kids 👶⚠️

⚠️ DYE E129: Linked to ADHD/Hyperactivity. (CSPI / Southampton Study)
⚠️ DYE E102: Behavioral triggers & Allergies. (EFSA / CSPI)
⚠️ DYE E110: Linked to adrenal tumors in animals. (CSPI)
🚫 DYE: Erythrosine (Thyroid carcinogen). (FDA (Banned in cosmetics))
⚠️ DYE E133: Crosses blood-brain barrier. (CSPI)
⚠️ DYE E132: Linked to brain tumors in male rats. (CSPI)

Ingredient Decoder

High Risk Additives

Red 40 (Allura Red)

A synthetic petroleum-based dye used to create bright red colors in candy and drinks. It has been linked to hyperactivity and attention issues in sensitive children. Banned in parts of Europe for use in baby food.

Red 3 (Erythrosine)

A cherry-pink dye. The FDA banned it in cosmetics due to thyroid cancer links but still allows it in food (like maraschino cherries and candy).

Blue 2 (Indigo Carmine)

A petroleum-based blue dye. Animal studies have suggested a link to brain tumors in male rats.

Moderate Caution

Yellow 5 (Tartrazine)

A synthetic lemon-yellow azo dye derived from coal tar. It is known to cause allergic reactions (like hives) in people with aspirin intolerance and has been linked to behavioral changes in children.

Yellow 6 (Sunset Yellow)

A synthetic food dye used in cheese, candy, and soda. Some animal studies have linked it to adrenal tumors, though the FDA currently deems it safe for consumption.

Palm Oil

A vegetable fat high in saturated fatty acids. Its massive production is a primary driver of deforestation, endangering species like orangutans. Refined palm oil may also contain harmful contaminants.

Canola Oil

A highly processed industrial oil extracted using hexane solvents, bleached, and deodorized. High in Omega-6s which can promote inflammation if not balanced with Omega-3s.

Soy Protein Isolate

A highly processed protein. The extraction process often uses hexane (a neurotoxin). It also contains high levels of phytoestrogens.

Maltitol

A sugar alcohol with a high glycemic index (spikes blood sugar) compared to others, and causes significant laxative effects.

Fractionated Palm Kernel Oil

A highly processed derivative of palm oil, containing even higher concentrations of saturated fats. Deforestation concerns remain.

Full Ingredients List:

Protein blend (milk protein isolate, whey protein concentrate, whey protein isolate), yogurt flavored coating [maltitol, fractionated palm kernel oil, calcium caseinate, milk protein concentrate, nonfat milk, yogurt powder (nonfat milk and lactic acid), soy lecithin, natural flavor], maltitol syrup, hydrolyzed gelatin, glycerine, soy protein crisps (soy protein isolate, tapioca starch, salt), water, soy protein isolate, sprinkles (sugar, cornstarch, confectioner's glaze, yellow 5, red 3, carnauba wax, blue 1, red 40, yellow 6, blue 2), icing sugar (sugar, cornstarch), canola oil (with tocopherols added to protect flavor), natural flavors, maltitol, fractionated palm kernel and palm oil, soy lecithin, salt, sucralose.

Diet Compatibility

🌱

Vegan

Avoid

🌾

Gluten-Free

OK

🥩

Keto

Avoid

What you need to know

Fat in moderate quantity (10g)

Contains a moderate amount of fat. Consume as part of a balanced diet.

Source: National Health Service UK (NHS) - Fat: the facts

Saturated Fat in high quantity (7g)

High consumption of saturated fats increases the risk of heart diseases. Choose products with lower content.

Source: National Health Service UK (NHS)

Sugars in moderate quantity (16g)

Sugars in moderate quantity.

Source: National Health Service UK (NHS) - Sugar: the facts

Salt in moderate quantity (0.75g)

Salt in moderate quantity.

Source: WHO - Fact sheet - Salt reduction

Health Benefits

  • Convenient Snack

Cons & Warnings

  • Contains Red 40 (Allura Red)

Processing Level

Based on ingredient analysis (NOVA System)

NOVA 4: Ultra Processed

Analysis Report

Dr. Mark Chen, PhD

Dr. Mark Chen, PhD

Food Scientist

"Mark analyzes food processing levels and additive safety."

Health Integrity Analysis

Is Pure protein bar truly good for you, or is it just clever marketing? We analyzed the nutritional density, ingredient safety, and processing levels using the CakeID Algorithm. With a calculated health score of 15/100, here is the deep dive into what you are actually eating.

⚠️ Additive Watch: Critical Flags

The ingredient list reveals the presence of Red 40 (Allura Red). A synthetic petroleum-based dye used to create bright red colors in candy and drinks. It has been linked to hyperactivity and attention issues in sensitive children. Banned in parts of Europe for use in baby food. For health-conscious consumers, this is a significant red flag that lowered the product's overall score.

The Sugar Reality Check

This product contains 16g of sugar per 100g. To put that into perspective, that's equivalent to eating roughly 4 sugar cubes directly. While it might taste great, such a high glycemic load can lead to rapid insulin spikes followed by energy crashes.

Final Verdict

Taking into account the macro-nutrient balance, additive risks, and caloric density, Pure protein bar achieves a CakeID Score of 15/100.

Treat Only: Due to the low score, we recommend enjoying this only as an occasional treat rather than a dietary staple.

Health Recommendations

Muscle Fuel

Great protein source.

Frequently Asked Questions

Is Pure protein bar healthy?
It depends on your goals. With a score of 15/100, it should be consumed in moderation as part of a balanced diet.
Is Pure protein bar Vegan?
No. Contains 'milk'.
Does it contain harmful additives?
Yes, it contains Red 40 (Allura Red), which is flagged in our database.
Disclaimer: The information provided by CakeID is for educational purposes only and not intended as medical advice. Always consult a professional for dietary concerns.

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Official GTIN Code

Nutrition Facts

Serving Size: 1 package

Amount per serving
Calories
400
% Daily Value*
Total Fat 10g13%
Saturated Fat 7g35%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 0mg0%
Total Carbohydrate 36g13%
Dietary Fiber 0g0%
Total Sugars 16g
Protein 40g
Vitamin D 0mcg0%
Calcium 0mg0%
Iron 0mg0%
Potassium 0mg0%

* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Burn It Off

To burn off the 400 kcal in 100g, you'd need to:

40
Run
50
Cycle
100
Walk

Sugar Visualization

1 cube ≈ 4g sugar (Contains ~4 cubes)

Macros

FDA Check

Passed. No active recalls.