USA-first hubs

Jump to FDA-based guides that help shoppers understand labels and avoid major allergens.

Red 40
Allura Red ACAdds color to food and drinks

Red 40

/red forty/
E129

Quick Verdict

Red 40, a vibrant hue found in numerous products, is both a feast for the eyes and a topic of debate.

Vegan
Child Safe
Gluten Free
Non-Allergen
Source
Synthetic
Daily Limit (ADI)
70 mg/kg body weight
"A typical serving of a red-colored drink may contain around 10-30 mg of Red 40."
Global Regulatory Status
USA
Approved
EU
Approved
AU
Approved
JP
Banned

The Colorful History of Red 40

Red 40, known scientifically as Allura Red AC, has a history that dates back to its introduction in the 1970s. Originally derived from coal tar, this synthetic dye quickly became a staple in the food industry. From vibrant candies to bright beverages, its eye-catching hue enhances the visual appeal of countless products. Interestingly, natural sources like beets and pomegranates can also impart red shades, but Red 40’s stability and cost-effectiveness have made it a go-to choice for manufacturers worldwide.

Where You’ll Find Red 40

If you’ve ever enjoyed a strawberry-flavored drink or indulged in a bag of colorful candies, you’ve likely encountered Red 40. This dye is prevalent in over 1,520 products, including popular brands of snacks, sodas, and even some yogurts. While it gives foods a delightful pop of color, it’s essential to read labels carefully. Natural alternatives, like beet juice, are gaining traction, appealing to those seeking cleaner ingredients without sacrificing vibrancy.

The Debate Around Red 40

Despite its widespread use, Red 40 has sparked discussions regarding its safety. Some studies suggest potential links to hyperactivity in children, leading certain parents to limit their intake. Regulatory bodies, however, deem it safe when consumed within established limits. As consumers become more health-conscious, the food industry is responding by exploring natural alternatives. While Red 40 remains a common sight on shelves, the conversation continues on how to balance food aesthetics with health considerations.

Found in 1520 Products

Common Questions

Q: Is Red 40 safe for children?
Red 40 is generally considered safe, but some studies suggest limiting intake due to potential hyperactivity concerns.
Q: What are natural alternatives to Red 40?
Natural alternatives include beet juice and paprika extract, which provide color without synthetic additives.
Q: How can I identify products containing Red 40?
Check ingredient labels for 'Red 40', 'Allura Red', or the E129 designation to identify its presence.

Risk Score

4/ 10
Also Known As:
Allura RedRed 40 Lake
Healthy Alternatives
  • Beet Juice
  • Paprika Extract